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Welcome to Private Label Products!


We’re thrilled that you’re here. Before you browse through the most amazing collection of handmade productson the planet, we’d like you to know a little of our history. I mean, as far as humble beginnings go, we've had four.


Story #1 opens in 1886, in Middle Georgia, on the corner of a dirt road that would later be christened Cherry Street. Downtown Macon was a bustling metropolis filled with day laborers and quarter horses; and, in the middle of it all loomed a large, two-story, panel-windowed store with large block lettering that read, "Joseph N. Neel", so named for its well-dressed curator and CEO.


Joseph N Neel’s grew to be the oldest Men’s Clothing store East of the Mississippi; and, with each generational passing from father-to-son, new niches sprang up to tempt even the most discerning buyer. One generation of Neal's added Women’s Clothing. Another added an elevator, complete with attendant, and “elevator” music. By the time Generation #3 arrived, with Joseph N. Neel, III, there were definite hints of a new vision. This Joseph was home, fresh from the Korean War, a decorated Air Force pilot. He had traveled the world and seen so much beauty, he added a gift and cosmetics' department.  


Famous Macon aristocrat, Ted Turner; artists Otis Redding, James Brown, and Little Richard; and Southern Rock philosopher, Greg Allman (and his wife Cher), were seen shopping the same aisles as everyone else. Fresh lighting was added. Mannequins, all in struck the same pose. Women’s clothing took up almost as much floor space as men's; and, in a back corner on the second floor, fresh paint and a dozen, fluffy, pink boas... heralded in "Ladies’ Toiletries.” (Complete with a bold sign that was light years ahead of its time.)


Business was brisk as women in taupe hose, identical handbags, and pinch-toed, patent leather shoes through aisles to pick out powders and puffs and perfumes. Until, they found themselves face-to-face with the prospect of livening up their.... do I dare say, romantic life?


There, beside a washroom sink, was a store clerk, dressed in pink, showing off a "shiny thing." Word spread through the store like a whispered wildfire and, within minutes, there was a Six-Flags' length, Q-line as throngs of excited, nervous and giggly, housewives purchased not one, but two bottles of Ooh La La "Nearly French" Bubble Bath… because after the second bottle, the third one was free…


Story #3 began with a foray into Casual Fridays as relaxed shoppers hung up their lemon and lime leisure suits and ventured to the city's outskirts and the new Macon Mall for pullovers, corduroys, and jeans. Penny loafers were out. Work boots and Wranglers were in. In an attempt to stay relevant, the resident Neel, contacted the Guiness Book of World Records where the store proudly took the coveted spot of longest, continual advertising campaign (97 straight years with the local Macon Telegraph).


As mega-malls continued to emerge, downtowns across America began shutting their doors. Roland Neel, the fifth generation Joseph N Neel "Manager - in - Training" and heir apparent, watched his family’s historic dynasty come to a quiet and unheralded close. A young newlywed with two small children, Roland wondered what he’d do, in unfamiliar territory, to feed his young, but growing family.


While boxing up some personal things of his Great-Great-Grandfather’s, Roland ran across a box of receipts from the "Beauty Corner" of the store. The box held bold secrets - stories of how Macon women had come into their own - in front of two floors of floor-length mirrors, over the course of a century, in his family's store.


Roland knew what he had to do. He called his wife and business partner, Kay, and, he "thinks", a chemist or two. He reverse engineered the "nearly French" bubble bath that had taken the store (from school teachers to socialites) by storm.


For more than two decades Roland and Kay continued manufacturing many of the prized potions that had kept Middle Georgia women, well, beautiful. News soon spread, as news often does, and other stores began requesting products for their stores. Other states called. Then, other countries…


2015 marked the beginning of story #4. In June of that hot, Georgia summer, Roland Neel had lunch with a childhood friend, me, and my husband, John. That day, Roland told us that he felt he had exhausted his knowledge of making “girl” things and wanted to move on to more virile ventures (acquiring Mrs. Griffin’s Barbecue - the nation's oldest, retail Bbq Sauce - and hanging out at tailgate parties - Go Dawgs!).


Little did Roland know that John and I had been praying for an opportunity to move back home, to Middle Georgia, to help care for our aging parents and young grandchildren. We were already formulators of a Superfood brand of bath and body products near Atlanta, and we saw Private Label as the next step to share, with the world, our "whole foods" approach to skincare.


At 1:35pm on a Tuesday, over a greasy pizza at a Mercer University eatery, the deal was done; and now, going on six years later, what began as a "shiny thing" knock-off has grown into 800+, premium, All Natural Products (in over 500 mesmerizing Essential Oil Blends). 
Our ingredients/products are Fair-Trade Sourced, cruelty-, phthalate-, paraffin-, mineral oil-, and petroleum-free, non-GMO, etc. (There's a really long, impressive list of other stuff that we don't allow in our factory or products.. and, we'll get to that.. but, for now, let's get back to the story.)


We are a Faith-, Family-, and Patriotic-Owned business who are “in it” as much for a heavenly outcome as we are for an earthly income. This means, we don't just slap an Agape Fish Sticker (Christian business symbol) on our door (no offense, promise)!

We aren't just here to sell you soap, shea, and sugar scrubs, we're here if you or someone you love is in need of prayer. Or, just need someone to talk to. The Bible tells us to, "Go ye into all the world and preach the gospel." How do you do that when you're a product maker? Or a small batch artisan?


Jesus (Yeshua) did it while being a carpenter; and, we think he did an awesome job. So, although this website is not a pulpit, and we aren't pastors, on these few pages, we reserve the right to tell you about our amazing Lord!


If this feels like home to you (you know, "if you build it, they will come," thing), join us.

After all, we're doing it for you.



478.475.0039 



ABOUT US: ITS A COOL STORY. I MEAN, YOU'RE ALREADY HERE.